5/16/2023 0 Comments Serenity kids baby food![]() We aim for the perfect balance of sweet and savory, to keep the sugar low but the taste supreme! These are a great way to get more protein and veggies into your child, while still mimicking the fruit pouches they may already enjoy. ![]() Deliciously crafted with coconut cream and organic vegetables, they contain 60% less sugar than other similar smoothie pouches. HOW DOES IT TASTE? Our smoothies are smooth, creamy, and the perfect balance of sweet & savory. Hydrolyzed collagen is sourced from the connective tissue, bones, cartilage, and hides of cows and broken down into smaller units of protein (collagen peptides) through a process called hydrolysis which can make them easier to digest and absorb. The cattle are grass-fed, pasture-raised, and non-GMO with no added hormones or antibiotics. GRASS FED COLLAGEN: Our Type I/III mix collagen is supplied to us from a community of farmers that practice regenerative agriculture in Brazil and Argentina. We aim for the perfect balance of sweet and savory to keep the sugar low, but the taste delicious! They're a great way to get more protein and veggies into your little one while still tasting like that creamy smoothie you crave. So, we set out to redefine the traditional smoothie. Most of the smoothie products for babies and toddlers on the market have mostly sugary fruits with little to no protein. WHY DAIRY-FREE SMOOTHIES? When we went looking for the perfect smoothie to sip, we came up short. Later, they advised founders on how to assess their capital needs, why personal growth is deeply important to company culture and why they conduct “non-traditional” interviews with potential employees.Serenity Kids 6+ Months Dairy-Free Smoothie Baby Features ![]() They also spoke about the incredible yet unnerving opportunity to go national at Whole Foods early into the brand’s development, the unexpected benefits of using regeneratively farmed meat and how they’ve aligned gross margin with price point. ![]() In this EpisodeĠ:45: Serenity & Joe Carr, Co-Founders, Serenity Kids – The Carrs met with Taste Radio editor Ray Latif at BevNET HQ in Newton, MA where they chatted about their visit to the Boston area before discussing how their interest in the paleo diet and the birth of their daughter laid the foundation for Serenity Kids, and why it was harder to educate natural channel consumers versus those who shop at conventional stores. They also discussed their thoughtful sourcing and operations strategies, how they developed a sophisticated understanding of the packaged food industry and their rigorous hiring process. In this episode, the Carrs spoke about their path to entrepreneurship, how a non-traditional focus group and decades of declining quality in the baby food aisle gave them confidence that Serenity Kids could fill a real need and why maintaining a premium price point is key to the brand’s value proposition. Founders Serenity and Joe Carr note that sales growth and investor confidence are indicative of a shift in buying patterns from parents seeking nutritious, premium products for their children. According to the company, Serenity Kids’ revenue has increased 150X year-over-year since its debut and has raised $11.5 million in funding to date. The brand’s pouches and grain-free puffs are sold in almost 8,000 stores across the U.S., a footprint that includes Walmart, Whole Foods, Target, Kroger, Wegmans and Sprouts. Launched in 2018, Serenity Kids markets shelf-stable, low sugar baby and toddler food made from organic and ethically sourced ingredients, such as regenerative farmed meats. ![]() And, yet, Serenity Kids is outpacing them all. Their flagship products have a suggested retail price that is nearly double those of legacy and competing brands. ![]()
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